Vertical Targeting

• Boosted overall e-mail click-through rates by 146.42% and open rates by 30.0%
• Increased total e-mail leads by 52%
• Raised trade show CTR by 124% and open rate by 27%


Developed content for highly focused e-mail campaigns targeting specific industries.

Each of these campaigns nurtured leads and contacts of the chosen industry through a series of six emails, successfully pushing contacts to a higher stage in the buyer’s cycle and converting leads into opportunities.

(These campaigns would also be backed by organized social media and paid advertising to re-target audience)

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