Responsible for managing the Zappi blog‘s content, calendar and strategy. Wrote many a blog, including:

Quirks Media featured article

Tips for a successful innovation
Blog on innovation tips republished by Quirks Media, the largest media provider in the market research industry.

Care New England

First article published on the Care New England blog jumped to third highest ranking article site-wide

Consecutively produced articles with the highest CTR of an average of 48% in monthly blog e-newsletter, increasing overall e-newsletter CTR by 28.57%

AstroNova, Inc.

Increased referral leads by 73% through various articles composed for the AstroNova Product ID blog (formerly QuickLabel)


  • Published articles performed 441% better and shared over ten times more than page average
  • Crafted highest performing article “Real Love Doesn’t Destroy Who You Are”