Zappi

Responsible for managing the Zappi blog‘s content, calendar and strategy. Wrote many a blog, including:

• 8 market research blogs you need to read for 2023
• The formula for sleighing Christmas ads in 2023
• 4 tips to help you reach innovation research master status
• What makes the ultimate insights partner

Quirks Media featured article

Tips for a successful innovation
Blog on innovation tips republished by Quirks Media, the largest media provider in the market research industry.

Care New England

First article published on the Care New England blog jumped to third highest ranking article site-wide

Consecutively produced articles with the highest CTR of an average of 48% in monthly blog e-newsletter, increasing overall e-newsletter CTR by 28.57%

• Gardenia’s Story: Diagnosed with Breast Cancer While Pregnant
• How Gastric Sleeve Surgery Changed Angie’s Life
• Today’s Hernia Treatments: Stop Suffering in Silence
• Symptoms of Stroke & Warning Signs: What You Need to Know

AstroNova, Inc.

Increased referral leads by 73% through various articles composed for the AstroNova Product ID blog (formerly QuickLabel)

• 4 Reasons Why You Should Be Making Your Own Food and Beverage Labels
• Why Dry County Brewing Uses a QuickLabel Printer to Print Beer Labels In-House
• Guest blog post: 4 Benefits to Using an In-House Label Printer for Small Batch Production

TasteTablet

• Published articles performed 441% better and shared over ten times more than page average
• Crafted highest performing article “Real Love Doesn’t Destroy Who You Are”